It’s fair to say, a few years ago most ordinary people didn’t know what a crypto currency was. Other than investors, currency traders and a select band of people who had some interest in the topic, cryptocurrencies such as Bitcoin and Ethereum were (and still are) virtually unknown.
Yet, 2017 might just mark a change. Already this year we have witnessed A-List, celebrities and sports stars like Paris Hilton and Floyd ‘Money’ Mayweather in various ICO advertising campaigns.
Floyd Mayweather, who recently fought Conor McGregor, is known for his love of money. He has teamed up with Hubii Network to throw his weight behind its ICO offering – Hubii tokens.
LydianCoin Pte, a company offering A.I. big data marketing for blockchain, has signed up Paris Hilton to front its LydianCoin ICO media campaign.
There has also been a rise in the number of ICOs taking to billboard campaigns and other forms of mainstream media to promote their products and services. There is no doubt that many ICOs are now willing to explore different avenues in an attempt to find more investors. But are the public ready?
Bringing Cryptocurrency to the masses
With celebrity power joining forces with various altcoin providers, are cryptocurrencies about to go mainstream? ICO Companies are definitely widening their target market, looking for the general public to become small-time investors themselves.
There is certainly some traction being gained and people are indeed becoming more curious about virtual money. Some experts believe this bubble will continue to rise whilst others are remaining a little more cautious in their predictions.
As with all investments, there will always be an element of risk involved and that is why first and foremost ICO companies need to educate members of the public. The technology we possess today is literally changing the world as we speak. When more people have an understanding of cryptocurrencies, blockchains, ICO tokens and other key aspects related to this industry, the more willing they will be to come aboard.
To think Bitcoin was introduced less than 10 years ago. Where will we be in another 10 years?