HOQU review

HOQU is offering the advertising sector a huge opportunity to dive in first into its premium decentralized affiliate program. The program is expected to be the world’s first decentralized partner’s platform that disrupts the middle-man systems by democratizing the affiliate business venture and essentially making it accessible to stakeholders while facilitating profit margins relatively.

Their focus is channeled towards merchants, affiliates and CPA networks. Possible modes of operation of the platform will include direct interaction between advertisers and affiliates, and collaboration through interaction with affiliate networks

Their pre-sale began on 13th of November, 2017 and ended on the 20th of November, 2017; followed by the public ICO which launched on 27th of November, 2017 and concluding on 26th of February, 2017.

Goals

The brilliance of the blockchain system presents an unraveling effect on numerous real-world practical use cases. Among the list of outstanding projects, comes the rare opportunity of managing affiliate programs to optimize advertising market structure and ROI.

It’s a fact that there is a growing niche within the marketing industry – the affiliate marketing, and it is overwhelming the already established marketing strategy bases. This network has a potential turnover of over $200 billion USD annually. However, this growth is being stifled by a cascade of middle-men systems that concentrate the remunerations in their favor leaching off both ends of affiliate marketers and merchants.

Firstly, HOQU identifies the bank payment system which has a 3% – 5% charge range per transaction, cost per action (CPA) networks also account for 15% – 20% charges, other advertising platforms, and overhead costs can account for another 5% – 15% charges, all combines make it difficult to run an effective affiliate marketing program.

This among other factors make it difficult for SMEs or even large-scale business to profit adequately from their affiliate advertising campaigns. Also of importance, is the rate at which fraudulent practices abound, thereby limiting the growth potential of partnership marketing and costing merchants more than should be expected.

By decentralizing the affiliate advertising market, HOQU aims to resolve the market differences and bring a definite end to exorbitant intermediary charges. The HOQU platform directly links the merchants and partners through a smart contract code, – as simple as that; this way the huge cost difference incurred by outrageous middle players is saved or rechanneled to more affiliate program objectives by the same merchant.

HOQU platform comparatively becomes cheaper than other centralized platforms, which have intermediaries and brokers that drain the life out of affiliate marketing. They also intend to lower the entry barriers instituted by top players within the CPA and affiliate networks for easy access to new entrants both on the merchants and partners sides.

The autonomous system makes it easy to track progress in real-time. Data obtained are dependable as the source – blockchain, is immutable and cannot be manipulated. With this, HOQU plans to leverage the blockchain to provide transparency for stakeholders.

With a global turnover of over $200 billion dollars, the advertising marketplace seems to be the right niche to set-off the ideas of HOQU. Although, there are analogous platforms which have partnership programs attached to their project, and it would also seem that HOQU may however not be the only ‘world’s first decentralized affiliate platform’.

Among others, the one closest to what HOQU offers, is BITCOMO which offers a decentralized worldwide ad network, others would include FOREGROUND, REFTOKEN, only in this case, FLOREGROUND and REFTOKEN is all about decentralized systems and associated programs, while HOQU deals with a global advertising niche and they may have released their prototype ahead of HOQU.

HOQU is still in the stage of development and is hopeful towards providing unique services not yet evoked by previous projects to fully qualify to be the ‘world’s first decentralized affiliate platform’. They currently have a prototype product (MVP) that demonstrates how their platform will work once the project is completed. The demo shows detailed user interaction both as partners and as merchants. The features of the product are quite interactive and unique as compare with others currently out in the market.

Crowdsale Analysis:

They have a total supply of 888,888,000 HQX tokens with 577,777,200 HQX tokens for the crowdsale. A little over half a billion tokens for crowdfunding sounds reasonable considering the target market size and projected economic growth of the advertising market comparatively. However, the team has not clearly stated how they intend to maintain the price index for their token on the coin market to keep the project relevant in the cryptocurrency ecosystem.

Often times, ICO projects will use a buy-back or deflationary measures – burning unsold tokens to increase the worth of their tokens. At best, they only have speculative exponents to drive up the value of HOQU tokens as the project proceeds down their roadmap.

The Ethereum ERC20 standard will be used to draft the smart contract code that generates the HQX tokens. And Eth will be the primary currency for donation during the period of the ICO sale phases.

During the pre-ico, 4,952 ETH was set as the hard cap, with only 34,666,632 HQx tokens made available at 0.1 ETH (or its equivalents in BTC or LTC) minimum buying power. They also offered 40% token bonus incentives to encourage participation.

They started their ICO crowdsale with a target of 32,790 ETH, they are offering 20% bonus incentive and sold at 1Eth to 6,000 HQX with the bonus inclusive setting the base price at 1Eth to 5,000 HQX. Other incentives included a 100 HQX for free sign up. It would seem the team is doing everything possible to encourage patronage and public participation in their public sale.

They have chosen to distribute their tokens thus:

  • Team 10 %
  • Marketing 21 %
  • Development Product 19 %
  • Legal 3 %
  • Business Functions 15 %
  • Global Expansion 17 %
  • Overheads 12 %
  • Charity 3 %

From the looks of it, they seem to be concentrating funds on marketing, product development and business functions on the interim with 21%, 19%, and 15% quota respectively from the funds raised. They have a long-term agenda of expanding to a global presence, with a reserve global expansion fund set at 17% of total funds raised during the ICO.

Apart from the initial 20% bonus opening the crowdsale event, they also have a bonus timeline to include 15%, 13%, 11%, 9%, 7%, 5% and 3% for first-time investors that decreases overtime till the end of the ICO sales.

The Roadmap:

Their roadmap has two phases: one for the project itself and the other dedicated to token sale event.

The main roadmap lists the development process for their product and the smart contracts until a stable version of the MVP is released. They have a token sale timeline that shows the announcement of their project through the release of technical documents to the start of the ICO sale phases until the token hits the exchange market. They seem to be well organized and determined to get to their goal via a concise route.

While the starting phase of the project begins in Q4 of 2017, the intense work continues throughout 2018 to Q1 of 2019. With the projected milestones well-spaced, it gives the team a considerable amount of time to revise their progress. However, with a project this elaborate, more time should have been given to public relations and fundraising to ensure the success of the overall ICO.

Team

The team seems to be equipped with experienced affiliate marketers and information / data system experts. With Alexey Shmonov chairing the project development, with his ‘proof-of-work’ – literally as an affiliate marketer and Co-founder of one of Russia’s earliest advertising networks brings valuable experience to the team.

Among other experts would include Maxim Anikeev as the chief marketing officer, has had an experience with leading MaxStyle and making it an outstanding SEO company for two years with his information system skills.

They also have quite the backing from professional advertisers, investment bankers and executives from the capital markets, thereby completing the legitimate structure. In short, the team is well laden with professionals who seem to be at the top of their game.

Medias

They have quite the information system that is well organized;

Firstly, they have a colorful website. The platform seems quite direct, and the information is concisely graded. Although there are certain features on the site that would require a patient visitor to acquaint himself with, otherwise certain information might be lost on them. Other than that, the site is succinct enough to represent the entire details the project represents.

Although, they broke the site into two domains, one for the general information about the product, and the other for the token sale event. On the main website, there is a short video (about 3 and a half minute long) describing the usage of the product (HOQU platform).

Their social media presence is adequate, with Facebook having over 3,000 followers, twitter with over 4,000 followers, telegram official chat group with over 2700 members, sufficient video presentation on youtube, an up-to-date blogspot and an Instagram page. Their information is circulatory and maintains a thorough quality throughout the various mass media.

They are not just decentralized, they have physical locations; currently, having two branch offices, one in Moscow, Russia and the other in New York, USA; and a third one to be opened soon in Los Angeles, California, USA.

Security

Although, they mainly accept ETH, but BTC and LTC are also accepted for the crowdsale. But once the platform is developed their token will be the major currency within the ecosystem. There are no specified escrow agents for the crowdsale. As far as the project team, goals and roadmap are concerned, the project is as safe as they come.

Some of the perks HOQU presents to the advertising market as compared with contemporary centralized partnership networks is instantaneous payouts, fair deals, heightened security and available statistical data. However, the specific areas of divergence from the everyday affiliate network are:

Pros and cons

Pros:

  • The development team is made of vast cumulative resource persons and experiences with sufficient credibility from the real world base points.
  • Lower costs for commission (0.5%) per deal and absence of brokers.
  • High efficiency due to reduced intermediaries to just a simple smart contract.
  • Easy access for new entrants
  • They are targeting a prospective niche with the adequate technical know-how of the growing industry.
  • Proposed influence outside the internet media to include TV, Outdoor, Print, Radio, and advertising on transport.
  • Product has interactive features for all base users.
  • They currently have a demo MVP for their product for early assessment.
  • Formidable partners include Ethereum, FISD, and Blocklancer.

Cons:

  • There are currently fast-moving competitors in the market.
  • There are no indicators on how the team will drive up market worth or a commercial strategy.
  • Legal structure void of solidity pending regulatory standards as compared to conventional affiliate networks
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