AIDA review

AIDA is a platform built on the Ethereum blockchain and is supposed to function as a democratizing agent in the sales and service market. It would allow all players in the field have equal opportunities and access to the best and highest quality in service and product delivery chain.

With a model like AIDA, companies have direct access to the multiple channels through which they could get the best offer, and on the client or producer side, they would strive to offer the very best quality in the market. The competition will no longer be based on quantity alone but will chiefly be based on quality first then quantity comes as a later concern. They also want to ensure that all intermediaries in a system that hinders the optimal prospects for market delivery terms will be eliminated.

They will be conducting a token sale event which consists of two parts, a pre-ICO and the main sale event to manage further development of the product and also provide for liquidity pool to sustain the cryptocurrency once it reaches the exchanges.


Looking at the startup idea of AIDA, it is clear that the project aims to address both local and global problems hindering the potentials of market capitalization. The level of corruption in any system is so integral that it is almost impossible to consider any system that exists whose rules are not oblique.

The world of business is the height of human interaction where emotion, logic, intelligence, and prudence are essential key markers to quality service delivery and satisfaction, however, corrupt practices have perverted the way people conduct business, such as greed, and closed circle networks have made it rather hard for people to benefit from a win-win outcome.

What AIDA aims to accomplish is the disruption of the corrupt nature of the business process in order to achieve maximum service output and make it easier for new players to gain equal footing in the world of commerce, especially when they use their enthusiasm to maximize market outputs.

It would seem that the very core of business operation lies within the production processes. As goods and services are being transacted on a daily basis, these items of trades pass through rigorous changes by different routes and personnel. Each process is endowed with the responsibility of ensuring the continuity of the entire chain and therefore the need to maintain the integrity of the process chain in order to ensure the delivery of products and services as demanded.

AIDA creates a platform where all market participants can depend on to find all necessary services and products that are demanded.

The AIDA project has been around for three years now and has been able to offer logistical and warehousing tools to their clientele. They can also offer tools for promotional and incentive-based product advertising, which can be accessed even by the not so tech-savvy individuals.

They are expanding their services to other business areas, with the notion that similar problems are face across all business types. At the moment, they are considering building supplies, as they suppose that this sector has prospect and quite a range of eventful catalogs.

The most important aspect of their vision and probably the most intriguing too is that down the road of the business development, they have plans to expand to other areas such as food, furniture, and many other types of business with the aim of penetrating the global market and revolutionize the way sales and services are being conducted.

Their plan seems to indicate that they intend to be the next Amazon, Aliexpress, eBay or mimicking your nearest building materials store – only this time the system is a decentralized and tokenized sales/service platform.

In their target niche – the construction and building supplies market, they have identified the key players who influence the field. The customers, who are the end users of the products or those who purchase items and make it available at the retail stores, the manufacturers, logistics experts, and warehouses. Their ideology revolves around the fact that within each stage of the delivery chain, there is a unique problem of both centralization and intermediaries.

They begin by analyzing the different problems associated with each player and how that impacts the market as a whole. For example, the unguarded inventory and supplies stock can mean the loss of profit for the company that produces or store the goods in large quantities meanwhile several unnecessary chains of distributors and intermediaries can vary price index for the end users or customers, making it expensive.

More so, the project has done a thorough research to identify medium to large scale construction companies with no temporary storage space having to purchase large amounts of goods and inventory to save transportation and delivery cost and hopefully get discounted on large-scale purchases. However, without due consideration to storage conditions and requirements for the goods can lead to an awful waste of resources.

Much more, the startup has also identified cases of emergency needs of building and construction materials by certain ongoing construction works, and due to the inadequacy of the search for prompt suppliers, the project loses quality time and causes setbacks in construction works. Another thing is, while in search of these materials due to urgency, reliability isn’t check-listed as there are few to none competing for quality and the needs are rather urgent and require immediate attention.

Considering how well researched the project is, AIDA has truly identified a unique niche that needs the blockchain technology services to ameliorate most of the business challenges that occur in this sector. How nice it would be to have a simple platform that connects all building and construction market players on one platform, from factories where tools and machinery are produced to warehouses and services such as logistics and independent agencies who carry out construction works.

With AIDA’s automated sales platform, a seamless transition from production to service delivery would be achieved. Although the challenge goes beyond just having a platform to depend on for all construction works, the challenge will come from adoption, trust, and reliability. For heavy duty and busy business sector like the building materials industry, it would be challenging to enlist all key players at once.

However, they seem to have their bases covered as they have compartmentalized the system to account for the different department that makes up that sector and also adjusted for multinationals.

I see the point of the project as a futuristic platform. Many companies have to wait for their regular customers to come to them or hope that new customer will stumble upon their web pages to explore their services. However, with a decentralized service platform like AIDA, it becomes a one-stop shop for all building enthusiasts and construction workers to keep track of competing companies and getting the best out of the market.

While it may be exciting to see what a decentralized one-stop-shop in the building materials sector would do to key market players, other segmented sectors like LWF, IMMLA and open bazaar have taken the frontlines in tackling most supply chain and decentralized e-commerce problems.

AIDA ICO analysis:

They want to hold a crowdsale to raise funds to advance the project further after exhausting funds on an alpha version of the project already. They have no limit on the number of tokens to be issued and would be based on the contribution, although no new emission of tokens will be done after the ICO, it will be hard for investors to understand if this is a large cap investment or a small cap investment.

This can be bad for the project, as it is quite unclear about the hard and soft cap. Very little information is indeed provided with regards to the TGE. The project also seems to indicate that they will be locking the tokens for a 21-day period after the completion of the ICO. Though reasons were not specified, my guess would be they want to control liquidity of the funds collected.

They have chosen to distribute their tokens thus:

  • ICO Sale: 76%
  • Team: 20%
  • Partners: 3%
  • Bounty: 1%

Meanwhile, fund distribution will go thus:

  • Administrative expenses: 17%
  • Legal support expenses: 5%
  • Equipment and technical facilities: 5%
  • Technical costs: 3%
  • Services development: 35%
  • Marketing: 35%

The roadmap

Their roadmap indicates that they have an already established MVP which is good for the business, as they have a proof of concept to show their investors they are capable of delivering on the terms of the agreement.

Their token sale event will run from December 2017 through February 2018, to include both pre-ICO and main sale.

An overall view of the roadmap indicates that the project down the road of development will be eventful and draw quite the attention, should they meet their expectations during their token sale event.


Their CEO is Nyssanov Ualikhan, he has a LinkedIn profile along with other team members who have their social and professional profile where available. Basically, the CEO’s data on his LinkedIn profile is in Russia and no detailed information about previous experiences available.

The team have diversified knowledge base and are quite experienced in terms of their related skills. Moreover, they have three advisors on the team who have entrepreneurial experiences and could serve as great advantage to the team.

On the plus side, they have quite a bunch of tech experts on the team to manage the blockchain related aspects.


Their website has an elegant design, and the information layout is quite impressive. They also have a progress detail-box where information about the pricing and how much has been contributed so far is displayed. They also have a short 2:30 minutes video that describes how the platform works. Another very impressive information is the snippet of their smart contract.

Their whitepaper seems to have some grammatical syntax errors and there are few minor typographical errors. The whitepaper may have been directly translated from the developers’ language into English without proper formatting, hence the non-professional outlook on the technical document. Moreover, the document is more of a business plan than a whitepaper. They have some Social Media Accounts and are fairly active on those platforms, they also have a Bounty campaign on bitcointalk with a 1% allocation to the program.

Although, it is hard to decide what that will be worth since there was no indication of the total supply of tokens to be generated. Their telegram group chat has over 7,000 members and is quite active. The twitter page has over 1,000 followers and about 38 tweets so far. The team is managing their social accounts effectively.


They accept Bitcoin, USD, Litecoin and Ethereum. As for the security of investment, since ICOs are still considered risky ventures and have unregulated characteristics, it would be prudent for investors to participate with an amount they can afford to lose. They have no escrow system for the participation of the ICO except for the smart contract that is used during the contribution.

Pros and cons


  • Using blockchain to democratize the intermediaries in the sales and service industry, by bringing all market players to one platform.
  • Good prospect, propose to include other market sectors.
  • No direct competition, although, there are fragmented competitors which makes AIDA a consolidated platform for most market problems.
  • An approximate 5% commission from all services rendered, which is a plus as it cuts back on all excess commission rates intermediaries extort from clients.
  • It promotes the use of cryptocurrency and fiat for trades.
  • They are targeting a unique niche in the building materials industry: Customers, Producers, Logisticians, Warehouses and Network Partners.
  • They will be designing a mobile application to ease the development of the ecosystem.


  • The singularity of market function might be a stretch for a decentralized system.
  • The team needs more experienced financial and economic experts to evaluate their projections.
  • They need more experienced partners in the sales and service industry across the globe who will be willing to leave the centralized nature of the business which so far has been working for them to join a decentralized system which is yet to be regulated.
  • Mass adoption of blockchain technology is rather poor to support a project of this scale.

In conclusion, the project has indeed spotted a unique problem with the building material market, and they have some hands-on experience with the market players. They know their stuff and can attract quite the support for the project.

However, the downside would include the absence of caps for the project and their poorly edited whitepaper. The team may have a reason why they would not include a target amount for the project, but it would be important for the investors to know what the team’s financial goals are, and how much they stand to benefit in the long run as investors.

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