TOP 4 rated cryptocurrency exchanges 2018

Binance.com
Binance - biggest cryptocurrencies exchange and trade platform in 2018
4.5 /5
https://www.binance.com
  • Start date: 2017
  • End date:
  • Accepted:
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Coinbase.com
Coinbase is a secure online platform for buying, selling, transferring, and storing digital currency.
4 /5
https://www.coinbase.com
  • Start date: 2012
  • End date:
  • Accepted:
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Cex.io
CEX.IO is a multi-functional cryptocurrency exchange, trusted by over a million users.
4 /5
https://cex.io
  • Start date: 2013
  • End date:
  • Accepted:
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Luno.com
The easiest way to buy Bitcoin and Ethereum
4.5 /5
https://www.luno.com
  • Start date: 2013
  • End date:
  • Accepted:
Read more

How to get a lot of investors during ICO?

Posted Dec 20, 2017

If you have a startup project or an existing company and are planning to get some investments in, doing an ICO is one of the best and fastest ways to get the working capital you need. We are currently in the age where a lot of startups happened and became successful due to the support they got from people.

Now, the question you are asking is, how do I gather a lot of investors to my ICO? What are the things I should do to have a successful ICO phase? Well, fret not! I have dissected some of the most successful cases in the past and I will be discussing the common steps that these projects shared to make them successful.

Find a common problem

Most of the successful projects recently share this first step. They have all highlighted a common problem that a lot of people are currently experiencing. The common ones are banking, security, esports, social media and ideas dealing with entertainment such as streaming services and music. These are the types of stuff that the Average Joes and Janes experience on a day to day basis. Here are a few examples.

  • Centra focused on finances by offering a card which you can use just like a credit card by putting some cryptocurrencies as funds.
  • Electroneum looked at the mobile device market and theorized a plan to have the billions of smartphones in the world, be able to mine their coins.
  • Viberate addressed the issue for smaller working musicians to find or land a gig without having a booking agent.

These are the most common problems that will attract a lot of investors because they experience these issues a lot and would gladly support a project trying to solve these or offer a different solution to them.

Find a solid solution to the problem

Once you have identified the problem, now is the time to find the right solution to solve it. In here, you do most of the research on what is the best way to tackle the issue. After the research is done, you must lay it out and present to the world in the form of a white paper. The white paper is the most important thing that people read before investing in a company.

Make sure that your white paper states the details on how you will be able to deal with the problem. Also, make sure that your technology is viable and readily available to the people, who you are solving the issue for. Here are the solutions to the above problems from the first part.

  • Centra is launching an application where you deposit your funds. The card you will get from Centra is already tied into your account and you can spend your cryptocurrencies just like how you use a credit card. Their system automatically converts your coins to fiat on the instance you swipe your card.
  • Electroneum is going to launch a mobile miner. This is a simulated miner and is coded to be able to run on platforms such as Android and in the future iOS. The miner will utilize the device’s CPU and will run on background services. All you have to do is launch the app and that’s it, you’re mining.
  • Viberate is solving the booking problems by offering catalog services for both musicians and venue owners. The musicians can find a venue in their location and contact the owner directly, cutting the middleman or the booking agent out. Venue owners can also find musicians based in their city to book them for gigs by contacting them the other way around.

The Team

The team behind the project is as important as the white paper they are going to publish. These people are public figures and investors will be looking at them before they make a decision. Make sure that your team opens up their work background out to the public. Having a history with something similar to the project you are currently running will give you bonus points to the potential clients. Bonus points also apply by posting your Linked In profile on the white paper for everyone to read.

Also, if you are planning to hire team members for your company, make sure that they fit the theme of the idea you are working on. If you are on finances, make sure to hire people with that background.

Marketing

This is one of the most important aspects you need to do if you want to get a lot of investors during the ICO. Marketing is a very powerful tool and all of the big companies use it. You need to market your product to everyone out there. If you keep your project to yourself and a few close friends, you will get nowhere.

Now, if you hired a marketing team that knows their job, you will most likely get success and you will be sure to get a lot of attention. If they do their job properly, the consumers will do half of the job for you. These examples are the marketing strategy employed by the three companies we are reviewing.

  • Centra got Floyd “Money” Mayweather Jr. as the face of the company. Floyd tweeted a post in his personal Twitter account holding a Centra Titanium card, which the company has graciously sent him. Having Money Mayweather as a poster boy for a card services company is a really good move on Centra. Right on the Money!
  • Electroneum advertised in 14 different locations in London. Aside from those physical adverts, they also got the support of Duncan Logan, the founder, and CEO of Rocket Space in San Francisco, and also Harry Redknapp, a famous football manager for various Premier League clubs and the England national squad.
  • Viberate got the support of Charlie Shrem, an early advocate of Bitcoin and the CEO and founder of Bit Instant. He is currently working with Intellisys Capital as their Chief Technology Officer and with Jaxx as their Director of Business.

Engage with your consumers and potential investors

This is another common trait shared by these successful ICOs. They were very open to answering questions being lobbed at them by the potential investors and consumers alike. This is where the team should do their best to answer all questions, as it will put the investors at ease. It would be good to release a roadmap, so that the people will know what will happen to their money, and can see how it will be used for development.

Also, be keen on hearing suggestions and answer them politely if it is not viable. A lot of ICOs with good technology failed because the team managed to alienate their clients by not answering questions or snubbing suggestions.

If you manage to do all of these successfully, I am sure that you yourself would have a very successful Initial Coin Offering phase. Some of these are tested and proven steps to gather a lot of ICO participants. Just make sure you find the right problem to solve and offer the right technology as the solution and you are set.