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How should a perfect ICO website look like?

Posted Dec 6, 2017

In the multitude of ICOs out there, keeping a client on your webpage for more than a minute means you have something to offer. While there are different kind of investors, the most experienced and radical ones are probably scanning through an entire website in seconds looking for specific keywords that hinge their interest swinging it in your favor.

60 – 70% of the ICO campaign is done through information distribution channels. Your website embodies 80 – 85% of that information load. Others like press release, social media and forum channels will contain fractions comparatively to that on your webpage.

The landing page of an ICO platform says a lot about the project; its team, the ideology behind the whole concept, and can either attract investors or turn them off. From color scheme to contextual layout, every bit of detail on the platform has the power to motivate or deter even potential users of the products or services the ICO will be offering.

Many would agree that a professional look on your online platform would go a long way to secure investors’ interests and motivate a certain flow with the undertaken.

This article will help clarify to the finest detail how every bit of element placed on your ICO website creates a coherent remark and gives off certain impression to every visitor.

Well, we should consider who will be visiting your website to know how to structure the pages to perfectly align and include almost all niche of visitors. Your visitors would include 3 categories of people

  • Critics (The government, review websites, ICO enthusiasts, noobs, Stray visitors)
  • End users (Those who your proposed products or services are meant for)
  • Investors (those who will buy-in, leveraging on capital investment)

Critics will visit your webpage looking for anything incriminating or worth the while. Information on the webpage should always surround the ideology of the project and be as succinct as possible. End users and investors on the other hand would need something motivating to keep them longer on your webpage digesting every bit of information regarding the project.

Often time people fluke it; that is, they get to have their platform appeal to all three categories of individuals without giving off bad signals like, scam, or amateur, or illegal etc. While it may be often overlooked, the entire information contained on your online platform has a way of speaking to each person differently and communicate effectively bringing out the objectives and ideology of the team developers.

Although, we may agree here that things appeal to people in different ways and, for such a reason it may be practically impossible to please every single individual who either stumbles upon your page or deliberately visits your landing to gain information about your product or services.

But we can tune-up our communication to give off the right impression and in the best way possible such that everyone who visits the website, would want to do so again, not for a bad reference but because of the warm or cozy feeling the page gives.

Also worthy of note are other important aspects of your website:

  • The content
  • Layout
  • Color scheme

The content

An ICO platform basically contains the following elements, which represent the least of possible information that should be present to convey the most basic idea your product represents.

url: the web address to your platform which carries a unique IP should also be eco-friendly. It’s common nowadays to use .io as your ICO domain extension. While it bears no relationship with initial coin offering operation, it does sounds cool to have it as your domain. Nevertheless, let it be something simple, unique and not too long for investors to remember especially when referring a friend.

The logo: the logo design should be mature and communicate value. As it represents the project as an identity. It should also relate with the project as well as the audience you are trying to capture. A good graphic art, well pixelated and unique should do.

Links: you probably will have more than a landing page (index page), to include an about us page, contact page, development team profile page, links to other documents like whitepaper or technical paper.

Introductory notes: simple, objective and informative. The whitepaper or technical paper should contain the detailed explanation of what you intend to embark on. But your website ought not to be scanty, therefore. Abstracts from the whitepaper can be simplified and distributed across the webpage in an orderly fashion.

(Note: avoid using buzzwords, while they may sound intelligent or even semantically amusing in their syntax, they could really turn off certain investors).

Important referential documents: whitepaper, official documents (where available), financial statements (where available), KYC and AML compliance policy documents, partnership agreements and other legal documents that could boost trust. Legal documents do not necessarily imply regulatory standards; however, they go a long way to build up a reputation for the business even before it commences.

Schedules: Important dates and roadmap are pointers dictating phases of project development. They indicate positions, like where you are now, where you will be in the next one month or five years, and what you will be doing when you reach certain benchmarks. They further indicate milestones; what achievements you and your team have accomplished in the past. This kind of detail is useful for both startups and expanding enterprises. In a startup, your investors take you more serious when they see how you have a detailed plan on your project journey. As an expanding enterprise, your investors have reassured confidence considering your past experience especially when key achievements are highlighted.

Team structure: A concise profile for team members is a crucial element on your webpage. As your investors want to see the faces behind the project and their portfolio (relative and non-relative experiences, achievements and commitment or roles). You could further point them to LinkedIn profile pages. In other words, a team that makes a good impression will cash more coins from the wallet.

Communication channels: Presence and links to social media, blogs, forums and news or article journals. Other than the website, investors and supporters of ICOs want to see relevance through activity across multiple platforms, from forum talks to hitting major news headlines and regular updated articles about the project and its progress.

Also of importance is SEO (search engine optimization): As many people have a habitual method of surfing the internet, they would often need to know what would be outputted if they input the name of the ICO or of any member of the project team into Bing, Yahoo, Google and all the sorts of search engine out there. So you would need to programme your website to an optimal response to search query over the internet using special tags and meta data. While you may not have the requisite skills to do so, most online website building services offer quite a number of preferences to aid this effect.


Organization: the contents on your webpage need styling and proper arrangement that are user friendly and communicate your intent without obstacles. So you will need to consider the following:

  • Column styles; numbers of columns, and how each column will relate to the others – flow of information grid.
  • Outlines and alignment; how the content on the page are arranged will present an organized form of thought. So your visitors will not get lost or find it difficult to find specific information on the platform.
  • Font style and formatting; attractive web content are colorful, if even it is reduced to gray scale (black and white) color scheme. Having the right font size, font face, and font color is a big plus to your ICO webpage.
  • Images/graphic art placement; a plain website without multimedia can be boring; to solve this you, can add images, graphic arts, infographics, video presentations to spice up the site.

Responsiveness: gone are the days of limiting browsing experiences to desktop designs. Now, everyone has a variety of smart devices to access internet information. So you don’t want to be left out, or limit your client’s options when they decide to visit your website. How your site looks on different devices should give optimal experience.

Color scheme

Complementary smart color selection: a professional front end designer understands color and hue blends to create an attractive design. Without the right kind of colors, when visitors approach your webpage, before diving into the content, they could be turned off.

Relativity and Impression: one very important aspect of color theme style most people omit is relating your product with a specific color, some front end designers go as far as using conflicting colors on each aspect of the webpage; from the font color, to logo and ultimately the background color. These different elements on your web platform should have contrasting variations of color yet complementary in design.

On a final note, designing the perfect webpage for ICO can be quite tasking and requires specialized skills in both front-end and back-end programming alongside marketing and publicity experts. Most ICO platforms prefer a single page design that keeps the audience in one spot while they peruse through the entire website. Others prefer to use multiple pages and are quite effective too for organization and compartmentalization. Whatever the method of organization and presentation intended, the ultimate aim is to bring about the necessary information about your project to the audience and engage them interactively.